Our Brands Portfolio

Our Power brands portfolio is led by our flagship brand, Orange Electric, that provides solutions in Power, Data and Water, to meet consumers demands around the world (for emerging and developed markets) in diverse categories.

Our Orange Electric packaging look was born out of Singapore. We are committed to develop, innovate and design the Orange Electric iconic brand meticulously to embody the values and standards we commit to across all Power business categories.

Our Data Brands portfolio is helmed by Orel IT - our corporate IT brand that is leading through innovation as the largest IT employer in Sri Lanka and global technology portfolio, technology management services globally.

As a brand Orel IT is backed by commitment to Research & Development capabilities, Internet of Things (IoT), Artificial Intelligence (AI) & Electric Vehicles (EVs) in Sweden and Dubai.

Our Brand Portfolio is present in the US and Canadian market with Signamax through our connectivity and networking solutions powered by technology.

Within our Data portfolio, Signamax shapes the future by providing value through trusted and reliable products with the highest standard of compliance and quality, allowing installers to focus on winning more projects profitably.

As part of the Power portfolio, Qbus, developed in Belgium, plays a key role in collectively transforming homes, offices, hotels, factories and hospitals into smart buildings through smart solutions for convenience and energy savings.

As part of the Power brands portfolio, Superbar, developed in the Middle East, offers world-class low voltage electrical busbar trunking systems to meet ever-demanding and complex global needs.

One of our biggest strengths in Power solutions lies in our ability to draw on the needs of different segments that can be found in local emerging markets. That is the story of how Wireman was transformed from a heritage brand to an affordable and modern brand that appeals to the new generation today.

While our flagship brand strikes a universal chord across the world, we recognise the importance of meeting segment needs through offering high-quality, reliable and affordable solutions. Our rejuvenated brand logo, packaging architecture and design was developed in Singapore.

With over four decades of expertise in product development and manufacturing, SAMCOM Electronics stands out as a premier manufacturer of emergency lighting products in Singapore. SAMCOM Electronics' extensive array of systems and integrated solutions finds widespread adoption across various sectors, including commercial buildings, healthcare facilities, office complexes, production plants, hotels, shopping malls, and numerous other architectural settings, both locally and regionally.