Shaping Our Future

We are an Innovation-led, Technology-driven, Manufacturing Ecosystem for Power, Data and Water, that empowers lives globally.
Group Overview
Our proud history as a family-owned, independent business stretches back almost a century. Today, we are an adaptive manufacturing company with expertise in building infrastructure (electrical, lighting industrial and beyond) and a global technology company that specializes in Artificial Intelligence services.

At Orel, we want to bring new possibilities to people and our planet through Power, Data, and Water. As a group, we reimagine new possibilities to Empower Humanity.

Orel’s constant is change. Our transformation is driven by our belief in connecting people, products, and technologies through innovation.
From our roots of three generations in Sri Lanka, we have made the global leap to move our Digital Headquarters to Singapore, the home of World Class International Headquarters.

Singapore is a gateway to the region and to the world, propelling entrepreneurial opportunities. This offers connectivity and a robust innovation ecosystem, which pairs well with manufacturing in other markets. In addition, Singapore has been ranked as one of the world’s leading forces in technological innovation.

With our increasingly global brand portfolios, our key brand architecture and designs are born out of Singapore today. Singapore will help us better meet the needs of both the East and the West, being a gateway to growth opportunities in Southeast Asia, APAC, and EMEA markets.
Research & Development
In 2023, we set up our Orel IT Global Techquarters in Dubai and the new OREL IT Global Innovation Center (GIC) in Colombo. These developments enable Orel IT to further its R&D capabilities in IoT, AI, and EVs.

We are in the process of developing the Orel IT Centre of Excellence (CoE) based in Sweden, focusing on mobility. This initiative has arisen from the joint partnership of Orel Group and Anodox Group, mainly focusing on mobility and technology management services.

Furthermore, we are currently in the process of working with Singaporean research institutes and a tertiary education institution on battery research. This collaboration aims to leverage the ecosystems that bring together R&D, cutting-edge technology, and top-tier talent.

In the future, we have plans to further expand our global presence. We are in the initial stages of establishing R&D centers in both China and the USA. This strategic move is aimed at innovating new products and concurrently advancing our R&D initiatives in both regions.
Manufacturing
Our Orel Park Manufacturing facility dedicated to our Power Business, is based in Sri Lanka. Our facility encompasses the entire engineering design – from prototyping, simulation and QC Testing labs to injection moulding. We specialize in the production of electrical wiring devices (switches, sockets & allied accessories), switch gears, lighting solutions, IoT devices, LFP battery pack components and hardware, PVC products (piping & fittings, and trunking). R&D is also working on innovations such as IoT based smart agriculture, energy storage systems and e-mobility.
ESG
We have stepped up our sustainability efforts through the following three pillars in a concerted effort to achieve our sustainability goals.
Protect Our Planet
At Orel Park, we recycle water through rainwater harvesting. Our entire facility runs on solar power, fostering local biodiversity and creating an eco-friendly work environment. Additionally, most employees reside nearby, reducing their carbon footprint. Committed to our journey towards Carbon Neutrality by 2030, in 2023, we cut food waste by 35% through internal radio broadcasts, continually reminding teams about planet protection.
Tech for Good
Currently, we're developing Chiller AI to slash energy usage by up to 15%.
Fuel the Future
We've invested in Urban Agri Pvt Ltd. to develop container farms with vertical farming, combating food shortages and producing nutritious crops. Two containers have been deployed in the Maldives in 2024.
Power the Communities
By developing links with voluntary groups, local schools and colleges, Orel invests in education and the development of the community by offering work experience placements, giving talks and training sessions or vocational courses. For instance, CodeFest 2023 and IT Hogskolan in Sweden.

Orel conducted a blood donation drive at our facilities to ensure that the donated blood will be utilized to save countless lives in local hospitals and emergency care centers yearly. Food parcels were given to all blood donors and all who support the cause.

Our History

1928
Somapala Kodituwakku became a first-generation entrepreneur, at the age of 21, by venturing into transportation of oranges to the capital.
1920
1947
Somapala & Co., a British automotive spare parts establishment, was formed.
1940
1968
The second generation took over while Sugath Kodituwakku became the Chairman and moved the business towards the Orient, with the introduction of Japanese spare parts. The Company became Orient Commercial Company.
1960
1975
Orient Commercial acquired Philips distributorship for Sri Lanka.
1970
1983
Orient Holdings was established to setup a manufacturing joint venture with Clipsal Australia.
1920
1995
The third generation took over with Kushan Kodituwakku and expanded manufacturing with R&D capabilities.
1990
2004
With the acquisition of Clipsal by Schneider, the company became independent and the brand was switched to Orange Electric (Orient Range becomes ORANGE).
2000
2010
The company launched Orel IT.
2015
Established presence in Europe, USA & UAE. The company acquired Belgian automation company, Qbus and Signamax, USA.
2017
Manufacturing was relocated to OREL Park, a greenfield project and the company established a presence in Southeast Asia.
2010
2020
The company introduced AI-driven medical and retail solutions. It adapted to the challenges of Covid-19 by initiating digital commerce through Orel Buy and strengthened B2C efforts. Furthermore, the company acquired Superbar, UAE.
2023
Globalization initiatives saw the establishment of the company's Global Innovation Centre in Sri Lanka, the inauguration of its Global TechQuarters in Dubai, and the unveiling of its Digital Headquarters in Singapore.
2020

Executive Leadership

Executive Board

Our Executive Board is responsible for managing the affairs of Orel Group.

Kushan Kodithuwakku

President, OREL Group

Kushan Kodithuwakku

President, OREL Group
Nationality : Sri Lankan
Managing Director and Board of Director in 1995.

Garnered numerous prestigious awards for excellence in entrepreneurship. Graduated in Industrial Engineering from the University of New Haven in the USA.

Executive Team

Its members are accountable for the global agendas and growth working closely with our functional leaders.

Upendra Pieris

CEO, OREL IT

Upendra Pieris

CEO, OREL IT
Nationality : Sri Lankan
Appointed as VP in 2016 and appointed as the CEO in 2021. Joined the Company in 2012.

17 years' experience in Information Technology, Artificial Intelligence, Data Science, IT/Software Project Management, R & D, IT Infrastructure and Technology Management services including KPO/BPO operations.

Ph.D. in Information Technology from the European International University, France.

John Joyce

Vice President (Sales & Marketing), Signamax, USA

John Joyce

Vice President (Sales & Marketing),
Signamax, USA
Nationality : American
Appointed Director of Sales in 2022
Joined the Company in 2022.

Over 20 years of sales leadership positions with manufactures of structured cabling and power distribution products in USA.
Developed national sales teams for Hubbell, Leviton, Berk-Tek, Hitachi and Herman Miller.

Accounting Degree – RCDD certification, BICSI member.

Indika Kulathunga

General Manager,
Signamax, Inc

Indika Kulathunga

General Manager,
Signamax, Inc
Nationality : Sri Lankan
Appointed General Manager in June 2023. xJoined Signamax in 2022 & Orel Corporation in 2011.

Previously was Director Innovation from 2017 to 2022 and Executive Committee Member at Orel Corporation.

Graduated with MSc in Big Data Analytics and BEng in Mechatronics.

Sushil K Pandit

General Manager, South Asia

Sushil K Pandit

General Manager, South Asia
Nationality : Indian
Appointed as General Manager, South Asia in 2023.

He graduated in Physics, Science and Mathematics, Electrical and Electronic Engineering, Personnel Management, Industrial Relations, with a Masters specialization in Marketing and HR.

Sooraj Sivaprasad

CEO, Orel Middle East

Sooraj Sivaprasad

CEO, Orel Middle East
Nationality : Indian
Appointed CEO, Orel Middle East in 2019.

Over 18 years of extensive experience in Electrical, Lighting & IT sales, marketing, and product support. Proven track record in business development with a focus on
delivering robust operational results in the Middle East & Africa.

Holds an MBA in Marketing.

Aloysius Lee

Country Head,
Orel South East Asia Pte Ltd

Aloysius Lee

Country Head,
Orel South East Asia Pte Ltd
Nationality : Singaporean
Appointed as Country Head of Orel South East Asia Pte Ltd in 2020. Joined the Company in 2019.

Earlier Career in military - Air Force Engineering. More than a decade experience in Sales across diverse industries.

Dual qualification in Electronic Engineering and Economics.
Vision
To be a One Billion Dollar Innovation-led, Technology-driven, Manufacturing Ecosystem for Power, Data, Water and Mobility, to empower lives globally.
Mission
Shaping the future by unleashing the full potential of all stakeholders with unmatched value, opportunities and experiences.
Values
Ownership : owning the change we make, making it happen with a “can do” attitude, not afraid to be original & stand out from the crowd and being results oriented.

Respect : best or nothing mindset respecting our colleagues and partners.

Empower : to embrace technology and learn to deliver out of the box thinking.

Lead : to be bold, reliable and responsible leaders by pushing the boundaries for teams and the company.
Awards & Accolades
Women Exporter of the year at presidential export awards
2019 / 2020
Women Exporter of the year at presidential export awards
2020
Best value added Exporter of the year at presidential export awards
2020 / 2021
Best value added Exporter of the year at presidential export awards
2021
National Business Excellence Awards (NBEA) Runner up ICT Service Sector
2021
National ICT
Awards NBQSA
2021
NCE Award - ICT, BPO & Related Services Sector in Extra Large Category
2022
Best Value added Exporter - Service Sector
2022
National Winner in the category Best Global Business Service/ BPM Entrepreneur
2022
National Runner- Up in the category Most Innovative Global Business Service / BPM
2022
Best Business Solutions Provider of The Year (Small)
2022
Best Management Practices Awards
2022
e-Swabhimani - Planigo
2022
NCE Award - ICT, BPO & Related Services Sector in Extra Large Category
2023
Best Value added Exporter - Service Sector
2023
Best Manages project in private Sector
2023
Best Manages project in BPO and KPO sector
2023
Women Exporter of the year at presidential export awards
2019 / 2020
Women Exporter of the year at presidential export awards
2020
Best value added Exporter of the year at presidential export awards
2020 / 2021
Best value added Exporter of the year at presidential export awards
2021
National Business Excellence Awards (NBEA) Runner up ICT Service Sector
2021
National ICT Awards NBQSA
2021
NCE Award - ICT, BPO & Related Services Sector in Extra Large Category
2022
Best Value added Exporter - Service Sector
2022
National Winner in the category Best Global Business Service / BPM Entrepreneur
2022
National Runner-Up in the category Most Innovative Global Business Service / BPM
2022
Best Business Solutions Provider of The Year (Small)
2022
Best Management Practices Awards
2022
e-Swabhimani - Planigo
2022
NCE Award - ICT, BPO & Related Services Sector in Extra Large Category
2022
Best Value added Exporter - Service Sector
2022
Best Manages project in private Sector
2022
Best Manages project in BPO and KPO sector
2022
Voice Of the Expoter
Annual NCE Export awards
Best ICT Company 2022
South Asian Business Excellence Award
Best Value Added Exporter
Service Sector
Bronze, NCE Export Awards
ICT, BPO & Related Service Sector
Best Value Added Exporter of the year
Presidential Export Awards
Best Managed Project
BPOKPO Sector
Best Management Practises
Special Recognition
Winner Business & Commerce
E Swabhimani 2021
NBEA Runner Up
ICT Service-Sector
National ICT Awards
NCE Gold Award 2018
Most Outstanding Exporter
NCE Gold Award 2019
ICT, BPO & Related Service Sector
NCE Bronze Award 2022
ICT, BPO & Related Service Sector
NCE Silver Award 2023
ICT, BPO & Related Service Sector
Overall Best Managed Project
in Private-Sector
Most Innovative Global Business Service / BMP
Slasscom National Ingenuity Awards 2022
Best Global Business Service / BPM Entrepreneur
Slasscom National Ingenuity Awards 2022
Best Business Solutions Provider
South Asian Business Excellence Award
Empowering Humanity
Reach Us
America
Europe
Middle East
South Asia
South East Asia