WHO WE ARE

We are an adaptive manufacturing e-commerce-led enterprise with expertise in building & digital infrastructure, artificial intelligence, digital commerce, education, IoT, and mobility. As a 3rd generation, family-owned multinational enterprise, we operate in 29 countries, across 5 continents.

Vision

To become a billion dollar in revenue, global enterprise in manufacturing and innovation

Mission

To reimaging business through industry 4.0

WHO WE ARE

We are an adaptive manufacturing e-commerce led enterprise with expertise in Building & Digital Infrastructure, Artificial Intelligence, Digital Commerce, Education, IoT & Mobility. As a 3rd generation, family-owned multinational enterprise, we operate in 28 countries, across 6 continents.

Vision

To become a billion dollar in revenue, global enterprise in manufacturing and innovation

Mission

To reimaging business through industry 4.0

WHY WE DO
WHAT WE DO

We believe in connecting people, products, and technologies through innovation by empowering humanity to make our world a better place.

HOW WE DO
WHAT WE DO

We achieve success by inspiring and empowering our leaders to achieve excellence beyond what they believe is possible—by setting world-class benchmarks, caring for their development, and building relationships.

WHAT WE DO NOT DO

No matter how lucrative they may sound, we shall never engage in businesses that deal in arms and ammunition, alcohol and tobacco, livestock, gambling, or any other field that undermines our social values.

OUR HISTORY

1920

Somapala Kodituwakku becomes a first-generation entrepreneur, at the age of 21,
by venturing into transportation of oranges to the capital.

1940

Somapala & Co., a British automotive spare parts establishment, is formed.

1960

The second generation takes over while Sugath Kodituwakku becomes the chairman and moves the business towards the Orient, with the introduction of Japanese spare parts. The company becomes Orient Commercial Company.

1975

Orient Commercial acquires Philips distributorship for Sri Lanka.

1983

Orient Holdings is established to setup a manufacturing joint venture with Clipsal Australia.

1995

The third generation takes over with Kushan Kodituwakku and expands manufacturing with R&D capabilities.

2004

With the acquisition of Clipsal by Schneider, the company became independent and the brand is switched to Orange Electric (Orient Range becomes O|RANGE).

2017

Manufacturing is relocated to OREL Park, a greenfield project.

OUR LEADERSHIP TEAM

Ajay Wali
Executive Vice President Global Business Development

John Joyce
Vice President (Sales and Marketing) – Signamax, USA

Sooraj Sivaprasad
CEO, Middle East & Africa

Aloysius Lee
Country Head – Orel Southeast Asia PTE Ltd

Sanath Wijethunge
CEO , Sri Lanka

WHERE WE ARE

29Countries

Employing3685 Personnel

Empowering 59000 Business Partners

Across5 Continents

RESPONSIBLE BUSINESS

People

Community

Planet