WHO WE ARE

We are an adaptive manufacturing e-commerce led enterprise in Industry 4.0. We are a 3rd generation Sri Lankan owned family business, operate in 28 countries, across 6 continents, employing 4,300 personnel with a revenue of
US$ 100 million

Vision

To become a Billion Dollar in revenue, adaptive manufacturing, e-commerce led, global enterprise in Industry 4.0

Mission

To reimagine business through industry 4.0

WHO WE ARE

We are an adaptive manufacturing e-commerce led enterprise in Industry 4.0. We are a third generation Sri Lankan owned family business, operate in 28 countries, across 6 continents, employing 4,300 personnel with a revenue of US$ 100 million

Vision

To become a Billion Dollar in revenue, adaptive manufacturing, e-commerce led, global enterprise in Industry 4.0

Mission

To reimagine business through industry 4.0

WHY WE DO
WHAT WE DO

We champion customers & teams
Challenging the status quo
We make it happen
Be an Orel Ambassador

HOW WE DO

We win at Orel, because we know what excellence looks like. We know what’s expected from us and we have the resources and support to deliver it and in turn we support and provide resources and teach excellence to Team Orel to win and grow

We win with and for Team Orel, because we made our workplace, a site of valued relationships. We feel we are cared for by Team Orel and we care for Team Orel in turn

We commit for the longer term and volunteer our discretionary commitment to Team Orel because we know we can grow and have a future being part of Team Orel

WHAT WE DO NOT DO

No matter how lucrative it may sound, we shall never engage in businesses that deal in arms and ammunition, alcohol and tobacco, livestock, gambling or any other business that undermines our social values.

OUR HISTORY

1920

Somapala Kodituwakku become first generation entrepreneur at the age of 21
by venturing into transportation of Oranges to the capital.

1940

Establishes a British Automotive spare parts establishment called Somapala & Co

1960

Second generation takes over with Sugath Kodituwakku becoming Chairman and moves the business towards the Orient with the introduction of Japanese spare parts. Company becomes Orient Commercial Company

1975

Orient Commercial acquires Philips distributorship for Sri Lanka.

1983

Orient Holdings was established to setup a manufacturing joint venture with Clipsal Australia

1995

Third generation takes over with Kushan Kodituwakku and expands Manufacturing with R&D capabilities.

2004

With the acquisition of Clipsal by Schneider the company became independent and the brand switched to Orange Electric (Orient Range becomes O|RANGE).

2017

Relocating manufacturing to OREL Park, a greenfield Project

OUR LEADERSHIP TEAM

Tim Sherman
President Signamax

Experienced executive business leader, with a strong track record of top and bottom line revenue growth over a 20yr career in IT Networking. Professionally trained in Marketing, and has served in senior leadership roles with leading Fortune 500 Companies.

Tom Vanden Bussche
CEO Qbus

Experienced general manager with track record in generating profitable growth in both small and large companies. International experience with proven skills in general management, M&A, growth financing, team leadership. Holds Masters of Law and Harvard MBA degrees.

Sooraj Sivaprasad
CEO Middle East & Africa

Business Management specializes in Marketing, Sustained track record in business development
and delivering strong business and operational results in Middle East and Africa. More than 14+
years of extensive experience in the field of Sales , Marketing and Product Support.

Sanath Wijethunge
COO , Sri Lanka

More than twenty-five years of experience in Sales and Marketing at Senior Management level, Marketing Graduate from the CIM – UK and Certified Professional Marketer status conferred by APMF in Singapore. Currently holds a MBA from University of Southern Queensland – Australia

WHERE WE ARE

28Countries

Employing4300 Personnel

Empowering 50000 Business Partners

Across6 Continents

RESPONSIBLE BUSINESS

People

Community
Planet