In line with its purpose to Empower Humanity, Orel Group announces its new pillars with its expansion and shift of its Digital Headquarters to Singapore, the home of World Class International Headquarters. Singapore is a gateway to the region and to the world, propelling entrepreneurial opportunities.
The three new pillars, Power, Data and Water, not only allow Orel Group to better deliver to its purpose of Empowering Humanity, it will also allow stronger synergies within its innovation-led, technology- driven, manufacturing ecosystem for Power, Data and Water to empower lives globally.
Power
Empowering Humanity through Power for Orel Group will extend to creating a sustainable, cleaner, and smarter future for all. From switches to solar panels, EVs to battery storage solutions, and efficient distribution via panels and boards, its diverse range of products and services provide solutions that prioritize sustainability. Additionally, Orel Group’s portfolio encompasses protection with switchgear, seamless control through switches and sockets, as well as illumination through cutting-edge lighting solutions.
The flagship brand of Orel Group’s Power brands portfolio is Orange Electric, providing solutions in Power, Data, and Water to meet consumer demands globally, both in emerging and developed markets, across diverse categories.The Orange Electric packaging look was born out of Singapore while the technological design is rooted in Australia.
As part of the Power brands portfolio, Qbus, developed in Belgium, plays a key role in the Power brands portfolio, collectively transforming homes, offices, hotels, factories and hospitals into smart buildings through smart solutions for convenience and energy savings. In addition, another part of the Power brands portfolio, Superbar, developed in the Middle East, offers world-class low voltage electrical busbar trunking systems to meet ever-demanding and complex global needs.
Orel Group’s strength in Power solutions lies in its ability to cater to the needs of different segments found in local emerging markets. Wireman, transformed from a heritage brand to an affordable and modern one appealing to the new generation, is a testament to this approach. While the flagship brand resonates universally, Orel Group recognizes the importance of meeting segment needs through high-quality, reliable, and affordable solutions. The rejuvenated brand logo, packaging architecture, and design were developed in Singapore.
Data
Orel Group Empowers Humanity through Data, enabling the creation of more efficient homes and workplaces for everyone. Orel Data brands, ranging from AI to Cloud and Technology Management, enhance performance, communication, information access, collaboration, security, and more. Additionally, Orel Group’s focus on digital commerce channels amplifies impact, facilitating seamless transactions and enhancing user experiences.
The Data Brands portfolio of Orel Group is led by Orel IT, its flagship corporate IT brand. Orel IT leads through innovation as the largest IT employer in Sri Lanka, offering a global technology portfolio and technology management services worldwide. Backed by commitment to Research & Development capabilities, Internet of Things (IoT), Artificial Intelligence (AI), and Electric Vehicles (EVs) in Sweden and Dubai.
In the US and Canadian market, Orel Group’s Data Brand Portfolio is represented by Signamax, offering connectivity and networking solutions powered by technology. Signamax shapes the future by providing value through trusted and reliable products with the highest standard of compliance and quality, enabling installers to focus on winning more projects profitably.
Water
Orel Group Empowers Humanity through Water, ensuring access to vital water sources for crops, nourishing communities, and sustaining life to feed the world. Their solutions address diverse water needs across residential, commercial, and industrial settings, including support for agriculture through hydroponic farming. Additionally, Orel Group’s commitment to sustainability is evident in their efforts in water-based nutrient solutions and containerized linear farming solutions, enhancing agricultural practices while conserving water resources
Orel Group is a Technology and Manufacturing Multinational Corporation. Its Global Ecosystem Empowers Humanity by reimagining the possibilities of Power, Data, and Water, creating a cleaner, smarter, and sustainable future. Orel Group has a global presence across six continents and more than 50 countries.
